ODDA 29 Britney Spears - Main cover
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The official launch is on October 3rd in Paris, stay tuned!
Celebrating love, respect, and the maturity to understand the difference between the needs and actions of those beside us, whether in a professional or personal environment, will ultimately determine the path we follow in life. The Way We Are explores culture in our way, a way I would like to call a universal understanding: the culture we are living, the culture of the past that continues to nourish our taste and style today, and the actions we are taking to shape the future ahead of us.
This new issue reflects a different way of telling fashion. I have been doing this job for nearly 15 years. I have seen dramatic changes in how we operate, how we perceive communication, and in the tools we use to send messages through imagery and concepts. But at the end of the day, fashion is an industry built on friendships, on respect for each other’s vision and voice, an industry where the human side cannot be avoided. Because at the end of the day, we all want to be surrounded by those who understand us, make us feel good, listen to our needs, and work together to make things happen.
With Issue 29, we are seeking versatility, starting with our covers. We offer two different points of view of our cover entrepreneurs, and we take the opportunity to look back at the “golden era” of music, when pop icons were elevated to gods and goddesses, and their talent was irrefutable.
To close, we look back to the past, more specifically to 2001, through the lens of photographer Andrew Eccles. Our final cover of the issue is Britney Spears, the Princess of Pop, globally acclaimed and beloved. When I was just a kid, I remember how much I loved Britney Spears, how closely I followed her from the first time I listened to …Baby One More Time. Today, after everything we have learned about her, we can only celebrate the great artist she is and hope she will return to make a new generation feel what we felt in the early 2000s.