ODDA 22 Moses Sumney cover
ODDA MAGAZINE

ODDA 22 Moses Sumney cover

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When I look back, I can't remember all what happened in the last 10 years!! YES, we are turning 10.

Back in 2012, I was a kid and a complete outsider of the fashion industry. I remember not even knowing what a resort collection was… Sometimes I forget now too, I'm joking haha. I started in this industry with high expectations of discovering, educating myself, meeting my “chosen” family, growing as a person, and seeing what life was having ready for me.

Creating conversations between creatives, activists, artists and entrepreneurs is 50 percent of ODDA’s DNA. Names such as Vivienne Westwood, or Simon Porte Jacquemus, Gregory Crewdson, Nicolas Party, Cyrill Gutsch or Adrian Joffe have shaped some of our more than 400 interviews in the first issues of the magazine.

2015 was the year for a new chapter starting to work with celebrities and talents. That year we did the cover with Paris Hilton in collaboration with Moschino. I remember I was in Milan attending the second Jeremy Scott’s collection for the house, inspired by Barbie, and when I saw “look one,” I saw Paris Hilton in my head. I have always been very attracted to talents that are somehow a bit out of the focus or generate in me a real passion and strong emotions and feelings when I see them. Pop culture profiles to very niche and insider Hollywood icons have always attracted me, as well as many of them, have been part of my childhood and education.
After Paris [Hilton], I met my friend Pamela Anderson, we got to shoot a cover to Mrs. Dame Joan Collins DBE in 2016, photographed Kermit and Miss Piggy at Disney Studios, Kim Kardashian at Houdini's Estate in LA, Sharon Stone, and one of the sweetest and kindest people I ever met, Mrs. Sigourney Weaver, back in 2018.

For this issue, ODDA 22 10th Anniversary Vol. 1 we are focused on the first years of the magazine, exploring our identity from the core, looking back but overall thinking about tomorrow, the future and what will be like the next 10 years for us.

ODDA 22 got 7 covers, to be revealed daily staffing February 22nd.

The new issue explores Versace as a brand in a constant evolution, featuring names from Violet Chachki to Rainey Qualley or Jacob Rott. Origins and evolution with Prada and Chris “King” Combs, son of Puff Daddy where we come back to the simplicity and aesthetics of the 90s, as well as exploring the multidisciplinary visions of the late genius Virgil Abloh ahead of Louis Vuitton featuring two different sides of the city of Los Angeles with skater Robert Neal and singer Duckwrth.

Artist, Rona Pondick, opens her studio to show us her “Work In Progress” pieces, Clara Cornet expands our understanding of Instagram, Tabitha Jackson explains what the Sundance Film Festival stands for, and Kurt and Bart tell what was like working with Britney Spears and creating the aesthetic of iconic roles in the cinema industry such as Jared Leto as RAYON in the acclaimed film “Dallas Buyers Club”.

For this issue, ODDA 22 10th Anniversary Vol. 1 we are focused on the first years of the magazine, exploring our identity from the core, looking back but overall thinking about tomorrow, the future and what will be like the next 10 years for us.

ODDA 22 got 7 covers, to be revealed daily staffing February 22nd.

The new issue explores Versace as a brand in a constant evolution, featuring names from Violet Chachki to Rainey Qualley or Jacob Rott. Origins and evolution with Prada and Chris “King” Combs, son of Puff Daddy where we come back to the simplicity and aesthetics of the 90s, as well as exploring the multidisciplinary visions of the late genius Virgil Abloh ahead of Louis Vuitton featuring two different sides of the city of Los Angeles with skater Robert Neal and singer Duckwrth.

Artist, Rona Pondick, opens her studio to show us her “Work In Progress” pieces, Clara Cornet expands our understanding of Instagram, Tabitha Jackson’s explains what the Sundance Film Festival stands for, and Kurt and tell what was like working with Britney Spears and creating the aesthetic of iconic roles in the cinema industry such as Jared Leto as RAYON in the acclaimed film “Dallas Buyers Club”.

There is much more to discover such as Hugo Comte and Liana Satenstein in a feature dedicated to some key names of the fashion industry who are leaving a mark now and will make a change.

*For circumstances out our control (Brexit and Covid-19), we experiment delay in our shipments.

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